Uruguay is a small country in South America, bordering Brazil and Argentina, in a region known as the "South American Pampas". The country is mostly grassland, one of the cleanest in the world, and has a temperate climate – the perfect conditions for raising cattle. And raise cattle they do – in Uruguay, cows far outnumber people, and the culture revolves around ranching traditions that go back for generations. They love their beef, and with good reason. It's premium beef, and in our mind, best in the world.

In recent years, Uruguay has become a world leader in organic beef production. The Gaucho tradition of raising cattle in a free-range, natural environment produces beef that is rich but lean, full of flavor and full of health benefits. This tradition has allowed Uruguay to find a place with consumers who consider the way beef is raised and processed as important as the way it tastes.